There are many reasons why it makes

There are many reasons why it makes Louis Vuitton Sunglasses good business and marketing sense to have a niche market:

* you can focus your marketing efforts and not dilute them by trying to appeal to everyone

* it allows you to stand out as an expert in your niche which makes people come to you

* you attract significantly more business

* you have a natural competitive advantage because you can dominate your niche

* your marketing materials and communications are more targeted and therefore more effective,

* people more easily refer business to you - as they have a very clear idea of who you appeal to

* you can easily determine what opportunities to say yes to and which ones to pass on

* your creativity and strengths get to shine through

* makes it easy to find suitable strategic partners and joint ventures

* you spend less money on getting your message out there because you're not wasting time and resources on talking to people who aren't Prada Sunglasses interested in what you have

By taking the time (and the deep breath!) to narrow down your target group into a niche market that your company, products and services are best suited to serving, you'll be making a huge investment in a successful future.