There's even more opportunity for them to do syndication

"There's even more opportunity for them to do syndication, get it more out there beyond NBA.com and their sites and apps," he said. "Obviously I'm a little bit biased since SB Nation is a site that covers the NBA, but I think they'd see even more growth if they were to open it up a bit Christian Dior Sunglasses." NBA officials declined to say if they would expand their online efforts into wider distribution of the league's video and other online content, but Perez did point to the NBA's ventures into social media as an example of creating new content when and where appropriate for its own business. "We know not everything is going to work, but if you're afraid of failure, then we don't think you're going to get where you need to go," he said. "There is massive, massive growth in social gaming. If you look at the number of people that play Farmville, more people play that on a daily basis than the number of people who play all fantasy sports combined Oakley Sunglasses Cheap. "We felt like we have such a strong position in social media that we felt we could be very successful in reaching the fans that we have, and that's what we're working to do." Stern said the NBA has been able to create a new revenue stream from social media, though he declined to offer exact numbers on just how a big a business that is. "NBA.com is a place that sells ads and we have robust sales on that site. And that ties together with NBA TV, which is in 65 million households," the commissioner said. "We do monetize Facebook a bit as well. We have pages on Facebook, and we're selling sponsorships across different media platforms Arnette Sunglasses. Our sponsors know they can work with us on TV, on our website, on cable, on satellite and now on social media."