The NBA set an all-time high for itself with more

The NBA set an all-time high for itself with more than 1.9 billion videos viewed on NBA.com this season, and the league is expecting to pass the 2 billion video view mark in the postseason, said John Acunto, a league spokesman cheap designer sunglasses. More than 100 million people follow or "like" the Facebook and Twitter accounts of the NBA, its teams and its players, placing the league among the most popular professional sports organizations in social media, he said. About 8.2 million fans "like" the NBA's official page, a number that was at about 2 million a little more than a year ago Bvlgari Sunglasses. The increased popularity of NBA content on the Internet has come as ratings for professional basketball on TV in the U.S. have risen too. Games were up 38% from last season on ABC, up 28% on ESPN and up 42% on TNT, with each network having their most-viewed NBA regular season ever, Acunto said Police Sunglasses. NBA Commissioner David Stern said the higher TV viewership and increased traffic via new-media paths on the Internet is the result of the NBA being open to embracing technology in its earlier stages.