You can track with precision the way our fans stay connected to us

"You can track with precision the way our fans stay connected to us," Stern said. "When there are a billion downloads of streams of highlights from NBA.com, when players in the NBA have 50 million 'likes' on Facebook and probably another 400 million YouTube views, then you know that this whole community is there Carrera Sunglasses. And community, that is a key aspect of the Internet. "Now how that translates into, let's say, attendance or viewing is another issue. But I dare say that our increased ratings this year come with help from social media, this digital water cooler, this digital grapevine -- and that leads ultimately to e-commerce and NBA TV, which is in 55 million households, NBA League Pass, NBA Game Time." NBA League Pass is the association's TV package that allows subscribers to watch regular-season games outside their local viewing area Oakley Sunglasses.

The NBA also offers different League Pass packages, which varied in price this season from about $110 to $190, for access to games online. One package, NBA League Pass Broadband, uses high-speed Internet connections to stream game videos to a computer, while NBA League Pass Mobile streams video to smartphones and tablet computers. The NBA Game Time app, free for both Google's Android devices and Apple's iPhone and iPad, plays live games and offers game scores and standings, as well as NBA.com video Chanel Sunglasses.