2011年4月5日星期二

Individually we can't change

Individually we can't change the fundamentals of the economy and the associated political decisions. What we can do is get back to the very basics of doing business. One of these very basic things is customer service.

I strongly believe that the trend we currently see in many organization is going to be regretted when the dust of all the turmoil settles. When companies want to reduce cost, they typically look at those parts of the organization that don't deliver obvious returns on investment.  MBT Fora These include, almost on equal levels, expenses for training, and expenses and salaries for customer service.

One of the additional fallacies is the believe that a reduced number of customers coming into stores or visiting your website means you don't need as many people providing services. The opposite is actually true.

When you want to maintain reasonable sales figures and thereby secure the jobs in your organization, you need to be better in customer service than most everybody else.

Many people who would have been customers a MBT Boost Shoes,year ago are prospects right now. That means they might be interested in what you have to offer in products and services, but they have a generally negative state of mind. You know the reasons from reading all the bad things above.

To convert a prospect with a negative frame of mind into a buying customer, you will have to find out what they need, and show them all the benefits of what you have to offer. In these times, customer service becomes a needs satisfaction task, not a pure sale.

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