In February, just before the 2011 NBA All-Star Game in Los Angeles

In February, just before the 2011 NBA All-Star Game in Los Angeles, more than 3.2 million people had downloaded NBA League Pass and NBA Game Time apps for their smartphones and tablet computers, said Bryan Perez, senior vice president of NBA Digital -- a partnership between the NBA and Time Warner's Turner Broadcasting Fendi Sunglasses. "Everything is going increasingly online, and with that increasingly toward online video," Perez said. "As many people as watch video on TV nowadays watch video online, though it's not always the same type of video. But when you're dealing with numbers in the billions, numbers like that, it doesn't take a lot of convincing to show what we're doing online is effective." With the NBA on pace to surpass 2 billion videos streamed from NBA.com -- including highlights, press interviews and games -- the league could end up doubling its online video traffic from a year earlier Roberto Cavalli Sunglasses. In the 2009-10 full season (which includes the regular season, All-Star Game and events, the playoffs and the NBA Finals), NBA.com served up 1.1 billion video streams, said Acunto, the league spokesman. In the 2008-09 season, which was the same year NBA Digital was formed, that number was 870 million, up from 322 million streams in 2007-08, he said Ferragamo Sunglasses. Now NBA Digital, based in Atlanta, is looking to replicate the success it's had so far with online video into the world of social networking, Perez said.