who was previously AOL's vice president of programming and products

In February, the league released NBA Legend, a social media game on Facebook built by San Francisco start-up Lionside. So far the game has 1.1 million monthly users, with steadily increasing traffic, according to the research firm AppData Prada Sunglasses. NBA Legend enables users to create their own virtual players on their favorite of the NBA's 30 teams and pit them against other top players in the league in simulated games. Users are awarded and, using Facebook Credits, can buy alternate jerseys, new sneakers and even Hall of Fame players such as former Lakers' guard Jerry West for use in the game. Jim Bankoff, chief executive of the Washington, D.C.-based sports blogging site SB Nation, said proof of the NBA's seriousness toward embracing technology can be seen in the annual NBA Tech Summit it holds in the city that hosts the All-Star Game Louis Vuitton Sunglasses. "It's interesting a sports league would conduct what seems to be the most important tech summit in sports, but that's the case," Bankoff said of the summit, which he attended in February. "I saw everyone from Charles Barkley to Malcolm Gladwell to the president of EBay there Replica Oakley Sunglasses." However, the league could be working more with others to get its content online to an even broader audience, said Bankoff, who was previously AOL's vice president of programming and products.