More color does not necessarily

More color does not necessarily make something more appealing. Often it does just opposite and makes it loud and annoying. When someone screams at you, do you want to listen or run away? The same is true for your materials - you want to ensure your MBT Maliza,reader reads on and does not stop because of an overuse of color and/or poor design. Most, if not all, of your text should be the same color, preferably black for readability or red for a call to action to key items. For a unique look, try duotone photographs or print in two colors. If you plan to use full color on a piece be sure that you utilize the selected color instead of just using color in your logo, for example, and nowhere else; That would just be costly and a waste of color. On the flip side, try not to use too many colors in the text; For example, I have seen business cards that had 5-7 colors in the text. I found it difficult to read and/or follow and found that nothing stood out.

5. Don't be redundant.

Be sure that you do not repeat the name of your industry or product in your company name, your tagline or your headline throughout a given piece. Potential customers already know your industry. Restating it implies you do not.

6. Don't choose low-quality or low-resolution photography.

A photograph may look great in an album, but unless it features a proper balance of lighting and good composition, it is not print-worthy. Photos need to be at least 300 dpi to render a professional print.

7. Don't fill up every inch of white space on the page.

White space, or negative space, brings focus to what is important on the page. It also and gives the reader's eye a rest. You may have a lot to say, but placing it all into one space creates chaos and minimizes the impact of what is being conveyed to the MBT Kimondo Shoes, reader. It will visually overwhelm the reader as well -- think less, not more. Remember, you have a Web site (or should have) that your reader's can visit for more detailed information.