Don't focus on the details of your product

8. Don't focus on the details of your product or service; instead, focus on how it benefits your audience.

Unless your product is extremely technical, make your offering relevant to your audience by emphasizing its benefits, not MBT Changa Birch,its features. Otherwise, it would be like going to a party and talking about yourself all night. That is not exactly the best way to win friends or gain customers. Your heading and your message must hit your target market's 'hot buttons' and get them to think about what is in it for them?

9. Don't do exactly what your competitors are doing.

When you are positioning your product, it is important to know your competition. However, do not copy them. Instead, determine what your customers want and what they are attracted to. Stand out without sticking out. If you can take your logo and place it in your competitor's ad and it applies and vice versa then you are not getting creative or unique enough. Your message will look just look like your competitions'. Besides, do you really know if your competitors are getting good response on their ads? Maybe they are not.

10. Don't change design styles with every marketing piece you create.

Strive for a consistent look and feel, keeping the same fonts and logo placement, throughout your marketing campaigns. If you use photos in one ad, do not use just illustrations in another. MBT Fora, If you place your logo in the middle of one brochure, do not place in at the top-right corner in another.