2011年4月3日星期日

And it's not just for basketball

The quote, "The opera ain't over until the fat lady sings" originated with San Antonio sports broadcaster Dan Cook during a Coach Sunglasses,television newscast in April 1978. He coined the famous phrase after the first basketball game between the San Antonio Spurs and the Washington Bullets during the 1977-78 National Basketball Association playoffs, to illustrate that while the Spurs had won once, the series was not over yet.

And it's not just for basketball. In Client Attraction, it's just as applicable, especially when you're closing the sale. You see, many self-employed professionals believe that once they've gotten an "OK", they're home free. And ideally that's the case, but not in every situation.

Many times, you're confident that this new working relationship is "good to go." Your prospective client signs on the dotted line, Arnette Sunglasses, gives you their credit card information, you send them your welcome letter or package, and everything seems honkey dory. But that's not always the case.

Sometimes, brand new clients get cold feet. They may think about their decision and start to wonder if they really need your services. Did they make a mistake? Were they being foolish?

But most often, they rethink their decision because they're confronted with a possibility of change, even GOOD change, ESPECIALLY when you're promising radically different results. There's a part of them that Oakley Sunglasses Cheap,wonders whether they're ready for this change, whether they can handle all that you promise in your marketing materials.

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